Media & Printing Department
Media department is the eyes, ears and voice
of the hospital. It sees, hears and
communicates news, views, events and various
activities taking place within and outside the
hospital, in a manner that helps build
positive image of the organization.
Following are our main areas of interest: |
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News coverage:
Media Department covers news, events and
happenings within the hospital in terms of
still photographs, video coverage and press
releases. We make sure that hospital
activities are highlighted by press and media
and are also kept in our archive for future
references. We also cater to hospital job
opportunity ads and ensure their timely,
well-placed publishing in selected newspapers.
As part of internal news updates, a 2-page
newsletter by the name of Shifa Mini Mag is
brought out within first week of every month
providing overview of previous month’s
activities. Following every Hospital activity,
a comprehensive write-up with appropriate
snapshots is sent to the webmaster in order to
keep the website updated.
Printing & Publishing:
This comprises a huge task area being looked
after by Media Dept. this includes designing
and printing of hospital brochures as well as
printing of forms and letter heads as
requested by M.M Dept.
Signage:
Placing, maintaining and improving signage
(Names/titles , directions, instructions) all
over the hospital.
Event planning and Organizing:
Media dept. not only coordinates and
assists other departments in arranging events
and activities (multimedia, sound system,
décor) but also plans its own events for
positive image building and information
sharing on behalf of the hospital. Event
publicity and involving prominent social
personalities in them are major tasks for the
media dept.
Communication:
Memos, mail and important info from every
department is disseminated via the media
dept. For this purpose, dept has 2
transporters assigned to different areas of
the hospital. They collect as well as deliver
documents, mail and info around the hospital
on hourly basis.
Hospital Decor:
Media Dept. takes keen interest in
improving décor and outlook of the hospital
ambience. It gives suggestions, ideas and
takes initiatives to bring improvement in
these areas.
Public Relation:
Media Dept. keeps strong liaison with
social/ Media professionals, journalists,
newspaper editors and television channels in
order to facilitate hospital’s image building
and positive publicity. |